Dealers & Garages
Free Car Dealer Website UK: How Small Dealers Can Get Online Today
5 min read
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CarVerified Team
No website for your dealership? Here is what a small UK car dealer actually needs online, why a stock page often beats a full website, and how to get one free.
Plenty of small UK car dealers still have no website. Some sell from a forecourt and word of mouth, some from a driveway and a social media page. That used to work. Today most buyers look online first, and a dealer they cannot find is a dealer they never call.
The good news is that you do not need a developer, a big budget or weeks of waiting to fix it.
What buyers look for on a dealer’s website
Before they visit, most used car buyers want to answer four questions:
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What cars do you have right now?
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How much are they, and what is the mileage?
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What do they look like?
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How do I get in touch?
That is it. A long “about us” page and a slider full of stock photos do not sell cars. A clear, current list of vehicles does.
Website or stock page?
A full website is a big job: a domain, hosting, a design, a way to upload cars, and someone to keep it up to date. Many small dealers pay for a template site and then rarely update it, so the stock list is out of date within weeks. An out-of-date list is worse than none, because buyers turn up for cars that have been sold.
A stock page is simpler. It is a public page with your business details and your current cars. When you add or remove a car, the page changes. For a small dealer that is usually all that is needed.
FOR DEALERS - FREE TO JOIN
Are you a car dealer without a website?
Record your stock, costs and profit in one place and list it on a live public page - free, live in minutes.
Free public stock page - your cars, prices, mileage and photos
Add a car by reg - DVLA details filled in for you
Buyer enquiries land straight in your dashboard
No card needed. Paid plans only if you need more.
What a free dealer page on CarVerified includes
Every dealer who registers on CarVerified gets a public dealer page. On the Free plan you get:
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A public page with your business details and stock, showing registration, price, mileage and photos
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Up to 5 vehicles listed at once
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Buyer enquiries sent straight to your dashboard
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Your stock recorded in one place, with cost tracking for each car (purchase price, repairs, prep and advertising) and the profit on each sale
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Up to 5 invoices a month
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Dealer Analytics on the Professional plan: sell-through, stock ageing and margin at a glance
The same cars you record are the ones shown on your live public page, so you only enter each car once.
You add a car by typing in its registration number. CarVerified pulls the make, model and year from DVLA, so you are not typing it all by hand. Set a price, mark the car as public, and it appears on your page. No card is needed to sign up.
If you carry more than five cars at a time, the paid plans raise the vehicle limit and add more invoicing and staff accounts. See the dealer plans.
Why the audience matters
Most dealer pages sit on their own, so you have to bring every visitor yourself. People who come to CarVerified are checking a car’s MOT, mileage, finance and write-off history before they buy. They are already in a “check it before I buy it” frame of mind, which is a good time to be in front of them.
Tips for a stock page that sells
1.
Photograph every car in daylight. Front, rear, both sides, interior, dashboard with the mileage showing, and any marks. Honest photos build trust.
2.
Be clear about price and mileage. Do not make buyers phone to ask.
3.
Remove sold cars quickly. A page full of sold cars looks neglected.
4.
Reply to enquiries fast. Buyers contact several dealers, and the first useful reply often wins.
5.
Be upfront about history. A buyer who has already run a check, and sees you have nothing to hide, is easier to deal with.
Getting started
Register your dealership for free, add your first car by registration number and you can be live in minutes. See exactly what dealers get or register as a dealer.
FOR DEALERS - FREE TO JOIN
Still running your stock from a spreadsheet?
Stop using spreadsheets: record stock, costs and profit per car in one free dashboard, and list the same cars on your live public page.
Stock, costs and profit per car in one place - no spreadsheet needed
Free public stock page - your cars, prices, mileage and photos
Add a car by reg - DVLA details filled in for you
Buyer enquiries land straight in your dashboard
Invoices included (up to 5 a month free)
Analytics on the Professional plan: sell-through, stock ageing and margin
No card needed. Paid plans only if you need more.
Related Guides
Table of Contents
1.
What buyers look for on a dealer's website
2.
Website or stock page?
3.
What a free dealer page on CarVerified includes
4.
Why the audience matters
5.
Tips for a stock page that sells
6.
Getting started
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